Adblock Plus Is Going To Sell Ads Via Its Acceptable Ads Platform
Cause and Effect The way this platform will work is quite simple. If a user who has Adblock Plus installed visits a website, only the whitelisted ads will be displayed for him, rather than all the ads. The whitelisting part will be the domain of an ‘independent committee that will take control of the Acceptable Ads initiative’, making the process transparent. This platform is part of the marketplace that Adblock has been running since 2011, and their operations and communications director, Ben Williams, observed – But even since 2011, the program has not had the best effect....